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How Blockchain Technology Is Changing Media Content Industry

UTC by Julia Sakovich · 4 min read
How Blockchain Technology Is Changing Media Content Industry
Photo: MILC

A media industry based on the blockchain industry will mean more autonomy for content creators to create content as they like without restrictions from intermediaries who control the market.

It’s no longer news that blockchain technology is disrupting the way most traditional businesses are run even as it keeps creating a massive impact on the global economy. It has given rise to new, productive, and efficient business models that are cost-efficient, more profitable, and more beneficial for consumers. 

Industries such as; financial services, healthcare, insurance, real estate, utilities, tech, and media are already taking advantage of the numerous benefits blockchain technology offers.

Talking about the media content industry; a good number of companies are currently taking advantage of this emerging technology to improve on many areas of incompetencies that plague the industry. One of such projects is the MILC platform, which was initiated by Welt der Wunder TV, a Germany-based well-known brand and media company. 

Often touted as a one-of-a-kind project, the MILC platform aims to reshape the global media industry by creating a marketplace where content creators and consumers can have unrestricted access to resources that would enable them to create, share, sell and license media content. But they are not alone. 

There is the Steemit project, a decentralized social media platform with over 1 million users. These users are rewarded for creating and sharing content, and for interacting with other users on the platform. 

Considering the many blockchain projects launched in the media industry, it’s clear that the industry is set to drift away from the status quo. One can only imagine what number of blockchain-based solutions are currently waiting to unfurl in the coming years. 

However, it appears the MILC platform is doing something significantly different from these other projects. 

What MILC Brings to the Industry

This platform bridges the gap between the audience and content creators, buyers, and distributors so that the audience can easily access quality content. The information available on the web suggests the platform also tackles the high costs of content production and licensing so that content creators can easily create content without much hassle. 

All of this is expected to reduce third-party intrusion in content production and distribution. As Hendrik Hey, MILC’s CEO likes to put it: “We like to do something good for our industry; create a bridge that connects the people and the creators and licensors. This is something that has never before been done”. Beyond these though, the MILC platform issues the Media Licensing Token (MLT); its native token that serves as a medium of payment for content, licenses, etc. 

But what many users seem to love the most is that MLT will be given to users as rewards for engagement on the platform. Now, these engagements could range from community voting to content evaluation. The company says users who hold these reward tokens can earn interest on their rewards via the upcoming staking programs on the platform. 

How MUZIKA Add to the Revolution

MUZIKA in its own way is also committed to tackling the many inefficient conventional methods in the media industry and replacing them with modernistic solutions. They are interested in digitizing the music industry with their main focus being Korean music. 

This project is spearheaded by Mapiacompany, a Seoul-based global music company known to have a strong collaboration with Binance. The goal of this project is to make music production more profitable for independent music creators. To do this, they figured out a system that allows independent artists to earn money directly from their listeners.

It is expected that this will help both veteran and indie musicians of the Korean extraction earn good money for their efforts. Perhaps, they could potentially easily connect with mentors and any brand or individual that would make for a decent collaboration.  

Final Thoughts

First of all, blockchain technology in the media industry would lead to more transparency and inclusivity in the industry. Decentralization is a major pillar of blockchain technology and with this, content creators and the audience can be active participants in creating and distributing content.

Furthermore, a media industry based on the blockchain industry will mean more autonomy for content creators to create content as they like without restrictions from intermediaries who control the market. It would also mean easy access to content licensing. 

Above all, it would also herald an end to the restrictions posed by geographical barriers as is common with conventional media content distribution. It all looks promising and the press will sure keep an eye on this silent revolution.

Blockchain News, News
Julia Sakovich
Editor-in-Chief Julia Sakovich

Having obtained a diploma in Intercultural Communication, Julia continued her studies taking a Master’s degree in Economics and Management. Becoming captured by innovative technologies, Julia turned passionate about exploring emerging techs believing in their ability to transform all spheres of our life.

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