Eugenia can call herself a multy-interested person, as she is always in search of new proffessional fields to encompass. After graduating from Belarussian State University with Bachelor degree in both International Communication and Public Relations, she joined a travel startup Fresh Adventures, where she worked for 3 years creating unique itineraries through exotic countries, travelling around the world and developing the company as a partner. Currently, she works as a business analyst in the field of information technologies. She believes that IT is the future, that is why it is so important to keep up with the latest trends in this rapidly growing industry.
PlusCoin, a decentralised cashback platform based on Ethereum system, offers an opportunity for both advertisers and shoppers to benefit from purchasing goods online.
Despite the fact, that blockchain technology is mostly associated with cryptocurrencies and digital tokenized markets, its true importance lays in its seemingly unlimited capacity to provide innovative solutions to a broad range of complex issues across almost any existing industry.
Within the marketing sector, a slew of blockchain applications have sought to bring blockchain features, such as cryptography and decentralization, to help innovate such crowded and complicated sphere.
Early adopters of blockchain technology were targeting at video and content marketing, looking forward to take advantage in these booming fields, while others believed that artificial intelligence could revolutionize the field of predictive analytics. This led to such projects, as Augur, AdEx, Santiment and VidRoll, among others.
Blockchain marketing startups promoting the use of tokenized mechanisms as a solution to marketing issues, such as Opporty and their OPP token, had proven that tokenized markets could be participated in by both consumers and advertisers.
In spite the fact that blockchain innovations are already used by many companies and businesses, blockchain technology has yet to bring about remarkable change or positive impact on the daily lives of people.
PlusCoin’s crypto cashback platform is the one to focus directly on this. The platform doesn’t require people to change their behavior, simply providing them an actual working product that people can plug into and benefit instantly from. All the service does, is making the platform more convenient, allowing global customers to enjoy the product through a mobile app.
People shop online every day. This is a trend that is not just growing, but one that will soon completely replace the traditional method of buying things from a brick and mortar shop. Companies already know this and are shifting their advertising to online mediums.
What PlusCoin does, is providing a blockchain-enabled platform for advertisers helping them to reach out to online shoppers and, at the same time, enabling customers to make their purchases in a decentralized manner. The added incentive for using PlusCoin is the platform’s reward system, that makes it possible for shoppers to gain profit from their online purchases in the form of PlusCoin tokens. These tokens can be collected and spent on future purchases.
PlusCoin believes that by bridging together cryptocurrencies and traditional shopping, they can provide a way for instant cashback on purchases from merchants. This added incentive is very likely to attract the maximum possible adopters, users and merchant partners.
Realizing that simply creating a new cryptocurrency to reward users would not be sufficient to attract adoption, PlusCoin is also developing other products and services on top of the Ethereum blockchain, aiming to support the conversion and sale of its tokens and, finally, to create an entire marketing infrastructure, that will benefit further growth and development of the sector.
Currently boasting over 1,500 partners, the PlusCoin platform aims to add even more companies to its membership. Its DS Plus mobile app has already successfully deployed the crypto cashback, rewarding users with PlusCoin for purchasing goods and services from its partner merchants.
The potential for success of PlusCoin’s solution was apparent in the success of its public crowd funding campaign, which ran from September last year and concluded in December 2017, raising more than $4.7 million. Created by the DS Plus team and available through the DS Plus mobile app, PlusCoin is the decentralized solution for a crypto cashback service based on the Ethereum blockchain.