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The launch of the Budverse cans attracted much interest from the masses with notable reports of temporary site crashes being recorded.
The Budweiser beer brand, an American-style pale lager produced by Anheuser-Busch Inbev SA (NYSE: BUD) has launched its Non-Fungible Token (NFT) Beer Can collection, giving eligible collectors an opportunity to own a piece of its history. The collection consists of 1,936 Budverse Cans that serve as a hat tip to the first-ever launch of the Budweiser can in 1936.
The embrace of crypto, NFT, and metaverse-related themes by the beer brand has been a very much targeted approach. Back in August, the company bought the Ethereum Name Service (ENS) for the beer.eth domain for 30 ETH worth $96,000 at the time. This initial dive was further complemented by the purchase of an NFT crafted by Tom Sachs called “Life of the Party” at the end of August.
The launch of the Budverse cans attracted much interest from the masses with notable reports of temporary site crashes being recorded. The 1936 collectibles were notably sold out in a matter of minutes, re-establishing the massive interest in NFTs and the Budweiser promise. Having access to the NFTs opened a number of opportunities for holders according to the brand.
“Each NFT is one of a kind and generated using archived photos, ads, and designs from throughout Budweiser’s storied history. Each NFT will act as an entry key to the Budverse, unlocking exclusive benefits, rewards, and surprises for all 21+ (or legal drinking age) NFT holders,” the company said.
Of the collection, 1900 are dubbed “Core NFTs,” and they are generative art NFTs showcasing iconic Budweiser cans from throughout the beer company’s history. Each of them is priced at $499 and they grant holders “exclusive access” and rewards to the Budverse. The remaining 36 are 36 super rare “Gold NFTs,” which were priced at $999. Based on their rarity, they open more exclusive benefits for holders.
The plans for the Budverse are still largely unknown but the belief is that there will be a massive evolution to whatever proposition the company will be introducing.
Budweiser NFT Collections: One of Many to Come
A number of global brands are already making their moves to become a part of the growing NFT and metaverse world. From Meta Platforms Inc (NASDAQ: FB) to Nike Inc (NYSE: NIKE), the embrace of NFTs as a tool to connect with fans around the world is growing at a meteoric rate.
While Budweiser is forthright with the launch of its NFT collection, there is a high probability that this is going to serve as one of the many more to come from various brands around the world. The growth of NFTs and metaverse related innovation is still in its infancy and many firms with the capability are undoubtedly exploring avenues to ride the train and be a part of history makers.