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Adding spice to its customer loyalty program BK Royal Perks, Burger King has announced crypto rewards to its customers in Bitcoin, Ethereum, and Dogecoin.
Burger King has decided to add the much-needed crypto spice to its customer loyalty program BK Royal Perks. On Monday, November 1, the fast-food chain decided to give cryptocurrencies as rewards to its customers in partnership with its brokerage platform Robinhood.
Starting today, members of the BK Royal Perks loyalty program in the US will be eligible to receive a crypto reward with one coin from a basket of 20 Bitcoin (BTC), 200 Ether (ETH) and 2 million Dogecoin (DOGE). But to receive the rewards, the condition is that customers have to spend a minimum of $5 in-store or through the mobile application.
Of course, the overwhelming majority of customers will receive Dogecoin (DOGE). One in 10,000 customers will receive a complete Ether. Similarly, one in 100,000 customers will receive a complete Bitcoin.
However, to cash in the rewards and claim them, users will need to have a Robinhood crypto account. Robinhood is a go-to app for crypto trading in the US with zero commissions. Speaking of the development, Robinhood head of partnerships Vikram Grover says:
“Cryptocurrencies have become an important part of the financial world over the last decade. However, many Americans interested in this asset class don’t know how to start their journey or feel that the system isn’t built for them. [This promotion will be] reaching a new – and existing – audience for us, and we hope to help people start their crypto journey and take their first bite into crypto.”
Burger King Scaling Up the Loyalty Rewards Program with Crypto
Fast-food giant Burger King is looking for ways to quickly scale up its Loyalty Rewards Program to connect with the consumers in a better way. BK is smartly riding on the ongoing crypto wave to attract more consumers. Speaking to The Drum, Robert Passikoff, president of the brand consultancy Brand Keys said:
“Whether it’s offering bitcoin or having celebrities push meals, the goal is to get customers to turn left into a Burger King versus right somewhere else. The center of the whole thing is advertising isn’t driving people to the restaurants. So, they’ve had to turn to promotions, which exist in its entirety to drive behavior. Promotions work.”
This is not the first time that Burger King has been dabbling with the crypto space. Back in September 2021, the fast-food chain announced its Real Meals NFT campaign. Burger King will be putting QR codes into six million burger boxes to unlock digital collectibles.