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Blockchain firm Chiliz partnered with Lagardere Sports and Entertainment. Lagardere will present Chiliz and Socios.com to new sports teams, leagues and sports federations.
Chiliz, that is known as the world-leading blockchain-powered fan engagement platform for sport and entertainment, announced a new partnership on Monday. It will cooperate with Lagardère Sports, a leading sports and entertainment marketing agency, in order to boost cryptocurrency into a mainstream sport.
Lagardère Sports will, therefore, work closely with the Chiliz team in order to create new partnerships for Socios.com. This is their worldwide network of leading athletes, clubs, federations and sports leagues.
On the Lagardère’s side, we can find six French soccer clubs and 16 German soccer teams, with exclusive agreements with Borussia Dortmund, Hamburger SV, Olympique Lyonnais, AS Saint Etienne and OGC Nice. They also represent an agenda made of MLB & NFL players such as Eric Fisher, Terrell Suggs & Kendall Fuller from Superbowl Champions the Kansas City Chiefs.
Chiliz and Lagardère Sports Cooperation
This collaboration enables Lagardère Sports to give sports rights holders the opportunity, on a global level, to secure extra revenue flow and enlarge fan commitment with the help of contemporary blockchain technology.
Lagardère Sports’ also has the urge to become the leading agency on blockchain. Through this collaboration, it becomes a first sports marketing agency that positions itself at the cutting edge of technological innovations and its huge wish to change the sports industry.
Alexandre Dreyfus, CEO of Chiliz & Socios.com said:
“We have been very clear in communicating our goal to onboard 50 IPs to the Socios.com app in 2020 and I look forward to working hand-in-hand with Lagardère Sports to help us achieve that target, targeting Lagardère’s extensive network of athletes, clubs, federations and sports leagues to build the future of fan engagement for rights holders across Europe and the US.”
Lionel Messi’s Barca Partnering with Chiliz to Launch FC Barcelona Token
Be it as it may, a few days ago, FC Barcelona has also signed a partnership agreement with Chiliz.
Spain’s soccer club FC Barcelona, which brags with Lionel Messi as a most valued team member, has been set to have its own token that will give voting power to its “over 300 million” global fans. So, it means that the richest football club has finally decided to turn to the tokenization. FC Barcelona token is on the way.
This deal will utilize possibilities for Barca fans to interact with the club through Chiliz’s fan voting and rewards platform Socios.com. That way, the fans will be able to take part in different surveys and polls about the everyday activities of the Club using digital assets called ‘Barça Fan Tokens’.