Coinbase Becomes the First to Introduce Position of Chief Compliance Officer

Cryptocurrency trading platform Coinbase is forming its compliance team. Jeff Horowitz is to become the first-ever Crypto Compliance Chief.

Julia Sakovich By Julia Sakovich Updated 3 mins read
Coinbase Becomes the First to Introduce Position of Chief Compliance Officer
Photo: Coinbase / Medium

World-famous cryptocurrency trading platform Coinbase is doing its best to ensure legitimization of crypto assets. At the moment, it is on its way to become a licensed broker-dealer in the U.S. This will help to build a more positive image of this asset class in the eyes of regulators and serious institutional investors that nowadays are gradually beginning to show their interest to the crypto world.

According to the San Francisco-based start-up’s announcement, they will introduce a position of a chief compliance officer and Jeff Horowitz, who has a rich experience in working for banks and regulatory bodies, is to become the first-ever Crypto Compliance Chief.

Previously, Horowitz served as a managing director and global head of compliance at Pershing, which is a subsidiary of BNY Mellon. The company is specialized in brokerage custody, clearing and settlement. He has worked for Pershing for 12 years.

Before joining Pershing, he worked for such major organizations as Citigroup, Goldman Sachs and Federal Deposit Insurance Corporation. At his previous positions, Horowitz was dealing with anti-money laundering policies and other kinds of compliance programs.

Owing to his cooperation with industry associations such as the Financial Crimes Enforcement Network and the Financial Industry Regulatory Authority (FINRA), Horowitz has also gained experience in development of financial regulations in the U.S.

In the company’s official blog post, Asiff Hirji, Coinbase President and Chief Operating Officer, commented this appointment the following way:

“As Coinbase — along with the cryptocurrency space as a whole — grows and matures, continued regulatory compliance across all the varying jurisdictions globally will be critical. Adding Jeff to our team is one more important step along this journey.”

Hirji also named Horowitz “a uniquely qualified leader” for their team responsible for compliance issues.

Being one of the largest digital currency platforms, Coinbase managed to benefit greatly from the situation when Bitcoin hit $20,000 in 2017. At that time, mostly retail investors were the main clients for such platforms as Coinbase. Though today the prices for cryptos are not so high as they used to be in December, Coinbase is not going to lose its positions. Now it is focused on providing competitive products for institutional investors as well as on expanding its geography and range of services.

During the last months, Coinbase has been seriously working (and its work is still being continued) on the issues of legitimization of crypto assets.

With a view to engage policymakers of the United States to the crypto industry, Coinbase launched its own political action committee (PAC). The team behind the platform hopes that an established dialogue with the politicians who have real influence will help change the general attitude to crypto assets and minimize the level of uncertainty around them caused by the regulatory issues.

Julia Sakovich
Senior Editor Julia Sakovich

I’m a content writer and editor with extensive experience creating high-quality content across a range of industries. Currently, I serve as the Editor-in-Chief at Coinspeaker, where I lead content strategy, oversee editorial workflows, and ensure that every piece meets the highest standards. In this role, I collaborate closely with writers, researchers, and industry experts to deliver content that not only informs and educates but also sparks meaningful discussion around innovation.

Much of my work focuses on blockchain, cryptocurrencies, artificial intelligence, and software development, where I bring together editorial expertise, subject knowledge, and leadership experience to shape meaningful conversations about technology and its real-world impact. I’m particularly passionate about exploring how emerging technologies intersect with business, society, and everyday life. Whether I’m writing about decentralized finance, AI applications, or the latest in software development, my goal is always to make complex subjects accessible, relevant, and valuable to readers.

My academic background has played an important role in shaping my approach to content. I studied Intercultural Communications, PR, and Translation at Minsk State Linguistic University, and later pursued a Master’s degree in Economics and Management at the Belarusian State Economic University. The combination of linguistic, communication, and business training has given me the ability to translate complex technical and economic concepts into clear, engaging narratives for diverse audiences.

Over the years, my articles have been featured on a variety of platforms. In addition to contributing to company blogs—primarily for software development agencies—my work has appeared in well-regarded outlets such as SwissCognitive, HackerNoon, Tech Company News, and SmallBizClub, among others. 

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