ENVOY and SuperFarm Joins Forces to Promote Premium Mass Appeal NFTs

ENVOY Network, a premium Non-Fungible Token (NFT) label and platform, has inked a partnership with NFT infrastructure provider, SuperFarm to promote the adoption of premium mass appeal NFTs. According to the press release shared with Coinspeaker, the collaboration will permit ENVOY to utilize the unique infrastructural capabilities of SuperFarm to mint new NFTs and create interesting promotions and farming opportunities.

Additionally, ENVOY will benefit from the SuperFarm network of creators and bidders, an invaluable asset in any NFT backed network. The entire arrangement is mutually beneficial, all to the advantage of users. ENVOY is renowned for creating non-visual arts with an increased focus on directly connecting established artists, actors, celebrities, influencers, festivals, esports teams, and other mass culture creators with their dedicated fans.

“SuperFarm is a natural partner for ENVOY as we share the same ideals of how to drive NFT adoption forward,” said Bram Verstraeten, CEO of ENVOY. “While the summer 2021 NFT boom is enormous by monetary measures, in terms of new participants and popular culture, it is clearly nowhere as strong as it needs to be. Mainstream audiences have a hard time understanding crypto-native NFT collections, which is why we want to collaborate with SuperFarm to bring the mainstream brands into crypto.”

The partnership will allow SuperFarm collectors to gain access to quality NFTs created by artists, brands and creators in the ENVOY network.

ENVOY and SuperFarm Pushing NFTs into the Mainstream

NFTs are arguably one of the most innovative expressions of blockchain technology and cryptocurrencies today. While NFT trading volumes are on the increase on dedicated marketplaces like OpenSea, and Rarible, it is unarguable that they are still far behind in terms of driving the global adoption or mainstream dive into the NFT metaverse.

The Partnership between ENVOY and SuperFarm is targeted at helping to bridge this gap through the launch of collections that the majority will come to appreciate.

“We’re excited to welcome ENVOY into the SuperFarm community and bring forward mainstream interest in the NFT revolution,” said Elliot Wainmann, Founder of SuperFarm. “SuperFarm has always focused on heavy-hitting collections that anyone could recognize. By working with ENVOY, we ensure a steady stream of high-quality collections to the SuperFarm platform.”

Despite being a relatively new NFT focused firm, the contributions ENVOY is making in the space is backed by the industry heavyweights including Spotify, Smash The House and Activision. Besides these investors, ENVOY also has reputable advisers, including Austin Kramer, Miranda Huybers, Paul Doherty, Marlon Flohr, and Perry van de Mosselaar, who are major participants of the Dutch media and music scene.

A collective effort to get NFT into the mainstream is underway and many platforms are notably launching marketplaces and collections in their own unique ways. Binance exchange, the largest in the world by trading volume is set to host an NFT collection created by the State Hermitage Museum which will be debuted on the trading platform’s NFT Marketplace. Many similar efforts have reverberated across the entire digital currency ecosystem.