FC Barcelona Partners with World of Women to Launch Soccer NFT

UTC by Babafemi Adebajo · 2 min read
FC Barcelona Partners with World of Women to Launch Soccer NFT
Photo: Depositphotos

Soccer NFTs are providing a new way for fans to connect with their favorite teams and players.

FC Barcelona has teamed up with the NFT project, World of Women, to create a unique soccer NFT. The Soccer NFT, titled Empowerment, features an animated portrait of Alexia Putellas, captain of FC Barcelona’s women’s team and the UEFA Women’s Player of the Year 2022.  Lead artist at WoW, Yasmin De Cristofaro, created the artwork using Putellas’ image as a reference before adding elements of her style and vision.

Showcasing History through Digital Art

Beginning from June 26 to June 28, 2023, fans can bid for the soccer NFT on OpenSea. The starting bid will be 0.1 ETH (about $350) while the market demand will determine the final bid. Thereafter, all proceeds will go to Barça Foundation, which supports social projects for children and youth globally.

The collaboration between FC Barcelona and WoW is part of the club’s Masterpiece NFT Collection to showcase the club’s values and history through digital art. The first NFT of the collection, titled “In A Way, Immortal”, was launched in June 2022. It featured Johan Cruyff, a legendary player and coach of FC Barcelona. The second NFT of the collection is the one that features Alexia Putellas and World of Women. The remaining pieces will feature other iconic moments and characters of FC Barcelona.

Soccer NFTs: New Way to Connect with Fans

Soccer NFTs are providing a new way for fans to connect with their favorite teams and players. They provide new revenue streams and engagement opportunities for clubs and leagues. Head of technology research at Deloitte Global, Paul Lee, affirms this potential.

Meanwhile, not everyone is buoyed by it. Some critics argue that soccer NFTs are overhyped, unsustainable, and environmentally harmful. Likewise, they point out that most soccer NFTs do not grant any ownership or use rights since people can freely watch them online.  Also, they question the logic of paying for digital assets that can be easily copied or stolen. Therefore, if soccer NFTs are to appeal to a wider audience, they must prove their long-term viability and address the concerns regarding their creation.

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