By
Chimamanda U. Martha
April 24th, 2024
Just Eat Takeaway is now accepting Bitcoin payments for food deliveries in France. Through its website, Just Eat revealed that it will not charge any fees for the payments in BTC.
Just Eat Takeaway.com has begun accepting Bitcoin payment options for its online food ordering and home delivery business in France. According to the details provided by the crypto industry media outlet Decrypt, the company anticipates using live crypto metrics provided by BitPay, a bitcoin payment service provider headquartered in Atlanta, Georgia, United States.
This is a strategic move especially during the ongoing coronavirus pandemic that is pushing businesses away from handling cash payments to electronic payments.
With the business especially dealing with food deliveries to people potentially vulnerable to the virus, utmost hygiene is expected with zero to the minimum chance of failure.
Just Eat Strategic Use of Bitcoin
Bitcoin, being a universal coin that is currently accepted by the vast majority of the global crypto population, its integration with Just Eat business will be a huge welcome.
Although having its business operations in greater Europe and other parts of the world, France is perhaps its testing ground before rolling out the service to other places. Besides, it has a huge customer base in France where cryptocurrency regulations are not against the move.
“Just Eat is a major player in the delivery of meals in France; this initiative could help to democratize the use of cryptocurrencies among the general public,” Gregory Raymond, writer for French publication Capital.fr, told Decrypt.
Through its website, Just Eat revealed that it will not charge any fees for the payments. With the increasing gas fees due to increased blockchain activity, there seems to be another option provided for by Bitpay to complete the transaction safely.
“We do not charge any fees for Bitcoin payments. To make a Bitcoin payment, you need to create a digital wallet by downloading special software or an app,” Just Eat France explained through its website. In order to protect itself from the increased volatility of Bitcoin that has been fluctuating its so high in a short period, Just Eat has stipulated terms and conditions for the Bitcoin payment options.
“When you make your initial payment, Bitcoin is already converted into Euros. The rate applicable at the time of your payment will therefore be the rate applied for reimbursement,” Just Eat stated in its website.
Just Eat merged with Takeaway.com earlier in the year, to venture out more markets strongly. At the time of writing, Just eat shares were up 3.20% to trade around €91.60.
The new service will be a symbiotic partnership both for the Just Eat business and for the ongoing crypto adoption through BitPay.