By
Chimamanda U. Martha
April 17th, 2024
According to Haider Rafique, Global Chief Marketing Officer at OKX, the launch of Train Like Dias is a true testament that Web3 can revolutionize anything without limits.
The OKX cryptocurrency exchange, a Seychelles-registered crypto firm that ranks second in daily traded volume, in partnership with Rúben Dias, a Portuguese professional footballer who plays for Premier League club Manchester City, has announced the launch of an immersive metaverse fan experience dubbed Train Like Dias. The Train Like Dias OKX collective will allow football fans to closely interact with Dias and experience his training techniques and coaching tips.
The partnership between OKX and Dias is an extension of the collaboration with Manchester City, whereby the exchange became the official training kit partner from 2020 to date. Notably, the OKX Collective is a unique virtual metaverse environment that allows football fans to gain access to special content from City players including Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias.
“The OKX Collective is a unique way to bring fan interactions to the next level. Through the metaverse, we can give fans across the globe a glimpse into how I prepare for matchday and maybe how they can improve their own game,” Rúben Dias said.
Through his official Twitter account, Dias noted that the OKX Collective will give the fans a chance to reckon his best training drills. Moreover, the Train Like Dias are virtual and available for anyone to purchase through the OKX crypto exchange.
Join me and @OKX in the #OKXCollective metaverse to see some of my favourite training drills and give them a try! It’s your very own 1-to-1 training session… reckon you can keep up? 👀 #adhttps://t.co/NW2CR3YMKw pic.twitter.com/w91e9SFYRS
— Rúben Dias (@rubendias) April 3, 2023
Bigger Picture of OKX and Dias Partnership
According to Haider Rafique, Global Chief Marketing Officer at OKX, the launch of Train Like Dias is a true testament that Web3 can revolutionize anything without limits. With OKX taking pride in over 50 million registered global users, the Train Like Dias are expected to reach football fans much more easily.
“The possibilities that Web3 can offer are vast and only limited by our own imaginations. The way “Train Like Días” brings Rúben and his fans closer together is another great example of what this technology allows. The OKX Collective is just getting started, and we can’t wait to reveal what Alex Greenwood, Ilkay Gündoğan and Jack Grealish have in store for fans later this season,” Rafique said.
Notably, the Train like Dian fans also has a chance to get NFT to interact with through the blockchain. Furthermore, OKX noted that Dias fans can participate in competitions and win prizes including match tickets, team training kits and much more.
Meanwhile, the Manchester City Fan Token (CITY) gained approximately 1 percent in the past 24 hours to trade around $4.57. The CITY token under the Chiliz network takes pride in a market capitalization of approximately $26.49 million and a daily traded volume of about $1.9 million.