Snoop Dogg Releases New NFTs that Allow Fans Virtually Tour World with Him 

UTC by Ibukun Ogundare · 3 min read
Snoop Dogg Releases New NFTs that Allow Fans Virtually Tour World with Him 
Photo: Snoop Dogg / Facebook

In addition to the Passport Series, Snoop is also announcing Snoop Selects, which all the NFTs holders will receive.

American rapper and actor Calvin Broadus, popularly known as Snoop Dogg, has released new NFTs as he takes another step further into Web3. Dubbed the Snoop Dogg Passport, the recent launch is an NFT collectible series that will evolve in utility as the rapper goes on tour this summer. His summer tour begins on the 7th of July in Vancouver. The series was created in partnership with Web3 platform Transient Labs and talent agency WME.

Snoop Dogg Announces New NFTs that Evolve as He Goes on Tour This Summer

According to the website, the Passport gives the NFTs shoulder access to exclusive VIP dops and behind-the-scenes footage. It is a means to reach the rapper’s world, giving unique experiences to its holders. Also, it is the first ever-evolving tour collectible. The website includes that the NFTs holders will provide their holders access to Snoop’s future drops, events, and experiences. The limited world of Snoop Dogg’s artwork will also be displayed within the Passport, which is available to all holders of the NFTs. More benefit of the Passport is that it connects holders to the rapper’s official merch and music.

“Passport is the first ever evolving tour collectible. It’s like a tour poster that evolves with each place Snoop stops on tour. Get behind the scenes with Snoop, collect some amazing art and get access to future Snoop drops and experiences.”

Snoop Dogg’s newly-released NFTs are minted on the Ethereum scaling network Arbitrum. Anyone can get up to 100 of the Passport, which is worth $42 or 0.0025 ETH. Hence, payment is acceptable via credit card or crypto wallet. In addition to the Passport Series, Snoop is also announcing Snoop Selects, which all the NFTs holders will receive. Snoop Select is a curated collection of digital artwork with Terrel Jones, Alien Queen, and Coldie contributing pieces.

Speaking on his new NFTs in a press release, the rapper commented:

“Throughout my career, I’ve always been pushing things forward. With the passport series, I can give my fans the opportunity to travel the world with me – no one’s ever done that. I’ve always been a pioneer, and digital merch is part of the future. I’m hoping other artists can see what I’m doing and continue to innovate on their own.”

The first NFT collection Snoop released, ‘A Journey with Dogg’, was in March 2021, and it includes a song named “NFT”. He and his son have become deep-rooted in NFT collection and crypto investments. At a point, Snoop mentioned turning the Death Row Record into “the first major label in the metaverse”.

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