digital advertising

Meet Zinc: The Blockchain-Powered Digital Ad Startup Where Viewers are Players, Not Products
August 13th, 2018

In a digital ad system where end users are treated like commodities, a group of seasoned industry pros have created Zinc – the all-in-one solution geared at benefiting each actor in the online advertising spectrum (including the consumers).

Machine-to-Machine Communications (M2M) and Internet of Things (IoT) Stand to Revolutionize Casino Industry
June 20th, 2018

The advent of new tech that aids IoT utilization, optimization and security, enables casinos harvest more data and process it faster, creating user experience never seen in the industry.

Ubex Project: a Stepping Stone to Efficient Advertising
May 30th, 2018

Ubex project, a global decentralized exchange of programmatic advertising based on neural networks and smart contracts, aims to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.

The Future of Advertisement Intelligence Powered by Blockchain
May 22nd, 2018

Computer bots, lack of transparency and subsequent mounting losses of advertisers – all these digital advertising sphere is plagued with. Fortunately, blockchain is here to help.

New Digital Advertising Terminal DATx Steps Forward To Revolutionize The Industry
March 6th, 2018

Blockchain-based DATx, the product of collaboration between Cosima Foundation and Avazu, is to decentralize the current digital advertising structure.

Cosima Foundation Partners with Avazu for DATx Platform Development
March 5th, 2018

Cosima Foundation has collaborated with Avazu, a leading advertising platform with global coverage, for the development of its blockchain platform DATx.

New Research Shows Guaranteed Contracts Come With No Guarantees
December 12th, 2017

Findings of New Digital Advertising Industry Research Reveals More Than Half of all Publishers Have Difficulty Forecasting Inventory and Revenue