Computer bots, lack of transparency and subsequent mounting losses of advertisers – all these digital advertising sphere is plagued with. Fortunately, blockchain is here to help.
Blockchain-based DATx, the product of collaboration between Cosima Foundation and Avazu, is to decentralize the current digital advertising structure.
Cosima Foundation has collaborated with Avazu, a leading advertising platform with global coverage, for the development of its blockchain platform DATx.
Findings of New Digital Advertising Industry Research Reveals More Than Half of all Publishers Have Difficulty Forecasting Inventory and Revenue