In a digital ad system where end users are treated like commodities, a group of seasoned industry pros have created Zinc – the all-in-one solution geared at benefiting each actor in the online advertising spectrum (including the consumers).
The advent of new tech that aids IoT utilization, optimization and security, enables casinos harvest more data and process it faster, creating user experience never seen in the industry.
Ubex project, a global decentralized exchange of programmatic advertising based on neural networks and smart contracts, aims to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
Computer bots, lack of transparency and subsequent mounting losses of advertisers – all these digital advertising sphere is plagued with. Fortunately, blockchain is here to help.
Blockchain-based DATx, the product of collaboration between Cosima Foundation and Avazu, is to decentralize the current digital advertising structure.
Cosima Foundation has collaborated with Avazu, a leading advertising platform with global coverage, for the development of its blockchain platform DATx.
Findings of New Digital Advertising Industry Research Reveals More Than Half of all Publishers Have Difficulty Forecasting Inventory and Revenue