By
Bena Ilyas
April 15th, 2024
Autograph will provide interactive offerings including live auctions, physical product drops, and also in-person experiences.
Tom Brady, a seven-time Super Bowl champion, has announced his plans to launch an NFT platform dubbed Autograph in partnership with Dillon Rosenblatt. The platform will be used to bring together notable names in the sports, entertainment, pop culture, and fashion industry.
Besides, Autograph will also produce NFT artworks featuring Brady. “Autograph will bring together some of the world’s most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors,” Rosenblatt told CNN.
Notably, Brady and Rosenblatt will serve as co-chairs of Autograph. The two have assembled a team of high-profile personnel on the advisory board. Among them is the Apple SVP Eddy Cue, Lionsgate CEO Jon Feltheimer, chief content and advertising business Officer at Spotify, Nation Entertainment CEO Michael Rapino, and DraftKings cofounders Jason Robins and Paul Liberman.
In a bid to attract more customers in a highly competitive market, Autograph will provide interactive offerings including live auctions, physical product drops, and also in-person experiences.
Tom Brady and Autograph in the NFT Market
Brady has ventured into digital collectibles recently, whereby he auctioned the Tom Brady rookie card for a whopping $2.25 million. Hereby surpassing the prior record set by Fitbit CEO and Co-founder James Park who purchased a Brady rookie card for $1.32 million.
“Tom Brady continues to shatter records both on and off the football field,” Lelands President Mike Heffner said in a release. “The GOAT, Brady now holds the distinction of having the most expensive football card ever sold,” added he.
During a recent interview with Strahan on “Good Morning America”, Brady said he will check into his store and retrieve more cards to the auction. “It’s surreal and it makes me want to go check all my cards that I have stored again; there’s got to be one [more] in there somewhere,” he said.
The Autograph NFT platform will compete with other platforms including NBA TopShot, OpenSea, and the newly launched JUST NFT Fund by TRON’s founder Justin Sun. However, the NFT market is still viewed to be in the early stages with more to be ventured.
The NFT market has significantly contributed to the ongoing crypto adoption and bull market. Influential people in the sporting industry and entertainment sector have used digital artworks to make a passive income. With the help of blockchain technology, digital artists and collectors can meet and exchange artworks securely without the need for third parties. As a result, the total volume in the global NFT market has more than doubled last year’s record in the past three months.