By
Temitope Olatunji
April 18th, 2024
European football body UEFA has announced that it will distribute over a million of tickets to sports fans via a blockchain-based mobile application.
UEFA has recently revealed that the association will now distribute around one million tickets via blockchain technology, and therefore join a long list of sports platforms that have embraced the revolutionary technology.
UEFA Tickets on Blockchain
The association maintained that the new ticketing model will make entry into the stadium seamless, easy, and more importantly transparent. On the reason for the adoption of digital ticketing, UEFA stated:
“Supporters who purchase follow my team tickets will receive their mobile tickets only once their team has qualified for a specific match. The ability to deliver mobile tickets to fans close to matchday will considerably enhance the fan journey, as fans will no longer be required to visit collection points to exchange ticket vouchers”.
The match tickets will be delivered no later than even days before the match and thus expected to facilitate even ticket distribution among fans and eradicate any form of congestion or inconvenience for both the fans and the association.
Blockchain and Sports
Due to its high success rate in other sectors, sports organizations are gradually looking towards blockchain technology to help the sector, especially in the area of ticketing, so as to reduce or totally eradicate any form of forgery and ensure transparency in the distribution process.
The European football body is not the only one associated with blockchain, Coinspeaker reported that Italy’s most successful team Juventus football club last year became the first football team in the world to be tokenized.
The Turin team who fields one of the finest players in history Cristiano Ronaldo partnered with Socios.com, blockchain-based voting and rewards app that uses Chiliz ($CHZ) crypto and is focused on the entertainment and sports industry. The main aim of the partnership was to facilitate related activities carried out by Juventus. The fans of the Turin giants will also have the opportunity to vote on some specific decisions made by the club, through the use of its ($JUV) token.
Another example of football teams to opt for tokenization is Barcelona. It has only recently announced its decision and made a lot of noize.
Blockchain technology is gradually becoming a household name in every aspect of the world economy and it’s only a matter of time before blockchain technology and cryptos go entirely mainstream.