UFC and Chiliz Announce Global Partnership to Expand Fan Engagement

UTC by Steve Muchoki · 2 min read
UFC and Chiliz Announce Global Partnership to Expand Fan Engagement
Photo: Chiliz / Medium

A new partnership between UFC and Chiliz will help the popular mixed martial arts organization to grow its brand through promotional activities on the Socios.com platform. 

On May 7, Chiliz with UFC revealed that they’d entered a partnership with an aim to expand sports fan engagement. According to the post on the UFC official page, in the short term, the partnership will enable UFC to tap into a captive audience of enthusiastic sports fans from around the world.

UFC will be able to use the opportunities provided by Chiliz . As a result, UFC will get a chance to grow their brand through promotional activity on the Socios.com platform.

Viaits fan voting and reward app, Socios.com, Chiliz has already partnered with several major soccer clubs from different corners of the world. Among them, we can mention FC Barcelona, Atletico de Madrid, Juventus, Paris Saint Germain, and others.

In collaboration with the clubs, Chiliz helps to produce club-branded digital tokens. Club fans can exchange their tokens through the app’s marketplace or via chiliz.net. With the tokens, the fans get the right to vote in club-designated polls and earn once-in-a-lifetime experience.

According to the partnership details, UFC can now capitalize on Chiliz fintech expertise in the sports space, hence creating further opportunities to grow its brand through innovative blockchain solutions.

More about UFC and Chiliz Partnership

“By partnering with Chiliz, UFC now has access to a captive audience of fans from some of the biggest sports organizations on the planet, creating an unprecedented opportunity to attract new followers,” said Alexandre Dreyfus, CEO and Founder of Chiliz & Socios.com. “It’s also a major step forward in our evolution from pioneers in blockchain-based fan engagement to leading the march as a fintech company in the sports space,” he concluded.

UFC Vice President Global Partnerships, Nicholas Smith said:

“Chiliz and Socios.com are industry leaders in blockchain-based fan engagement and our two companies share a common philosophy to always ‘be first’, so we are thrilled to begin this new partnership. UFC continually strives to enhance the fan experience and we are looking forward to working with the team on innovative and unique ways to achieve this goal.”

Thanks to UFC, mixed martial arts have become one of the fastest-developing and growing sports in the world. And now this partnership will introduce this sports to teh digital world which will open new opportunities to athletes.

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Steve Muchoki

A financial analyst who sees positive income in both directions of the market (bulls & bears). Bitcoin is my crypto safe haven, free from government conspiracies. Mythology is my mystery! "You cannot enslave a mind that knows itself. That values itself. That understands itself."

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