Premier League club West Ham United has announced its new partnership with Socios.com which is the blockchain-based fan engagement platform. This collaboration will allow club supporters to purchase the right to vote on certain club decisions.
Though West Ham United is not the first club in the world to establish a partnership with Socios.com, it is the first case of a partnership between a Premier League club and the Socios.com platform. West Ham United followed the example of French club Paris Saint Germain and Italian Juventus.
Socios.com represents itself a first-of-its-kind mobile app for football fans. The app can be used by fans to express their opinion on their club decisions via voting, receive club rewards and compete for various prizes. All these things are possible thanks to special Fan Tokens that can be bought and earned within the app.
Having established cooperation with West Ham United, Socios.com will introduce the Official Fan Token of West Ham United. Holders of this token will have an opportunity to influence the club life through taking part in exclusive polls. The club is also going to provide its fans with special merchandise, rewards, games and other valuable things and experiences.
Karim Virani, West Ham United Digital & Commercial Director, stated:
“West Ham United’s presence on Socios.com’s state of the art platform will further give us the ability to interact and get direct feedback in real-time from our global fanbase.”
It is also known that fans will have an opportunity to purchase the first West Ham United Fan Tokens at the start of the 2019/2020 season. If fans want to be more influential they need to have more Fan Tokes as more tokens give more power. The value of the token may be changed due to market demand.
Speaking about their new partnership Virani noted that they realize that a lot of their fans are active users of digital assets and West Ham United’s presence on Socios.com’s platform would help to establish closer communication with them.
“We’re very excited about the possibilities Socios.com offers us to give fans the best experience possible, whether they live within a mile of the stadium or thousands of miles away,” added he.
Emma Diskin, who is Chief Marketing & Communications Officer at Socios.com, also expressed its excitement about this cooperation:
“We’re delighted and proud to have West Ham United as our first Premier League partner. With one of the most passionate and engaged fan bases in the Premier League, West Ham United is a forward-thinking club that can maximise the potential of what fan voting and Fan Tokens can offer both fans and clubs by building better engagement for football fans.
The West Ham United Official Fan Token is said to be offered only via the Socios.com platform. And as it will be tradeable against ChiliZ, the platform’s native token, it will be necessary for fans to buy ChiliZ tokens if they want to become holders of Fan Tokens.