WWE and Fanatics Partner to Launch NFT Trading Cards, and More

UTC by Ibukun Ogundare · 3 min read
WWE and Fanatics Partner to Launch NFT Trading Cards, and More
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Fanatics Collectibles will become the provider of WWE’s physical and digital trading cards.

Professional wrestling company World Wrestling Entertainment (WWE) (NYSE: WWE) and Sports Betting Company Fanatics have partnered to release NFT trading cards. Per the deal, Fanatics will use its digital sports platform to design and roll out trading NFT cards. The sports and entertainment collaboration is “long-term” and will see to the launch of “e-commerce and licensed merchandise” and physical, digital, and NFT trading cards. Specifically, the deal will produce merchandise and memorabilia and unveil new WWE online stores to sell the merchandise. Candy Digital, which is the NFT division of Fanatics, will become one of the NFT partners that WWE has. 

The partnership will allow WWE fans to display their passion on the Fanatics platform. Fanatics reiterated that the offerings would allow WWE fans across the globe to celebrate their superstars, marquee events, and the WWE brand as a whole. Notably, Fanatics Commerce, Fanatics Collectibles, and Candy Digital will be working together under the deal. 

WWE Chairman & CEO Vince McMahon commented on the partnership and hailed the CEO of Fanatics, Michael Rubin. Stating that Fanatics is an industry leader and Rubin is a visionary, McMahon added:

“We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel, and merchandise while providing our fans globally with more ways than ever to engage with WWE and our Superstars.”

Details of Fanatics and WWE Long-Term Partnership 

Furthermore, Fanatics and the WWE team, who have expanded the business in-house over the years, will work closely together. Fanatics will also include rights to create, produce, and distribute real-time on-demand merchandise collections in honor of WWE superstars. The merchandise collections will also be used in celebrating unique WWE moments. Additionally, Fanatics will soon exclusively re-introduce WWE Shop. The e-commerce and mobile destination will allow WWE fans globally to have access to WWE merchandise. The merchandise categories include apparel, title belts, headwear, and other accessories and goods. 

Just as WWE CEO praised WWE, Rubin also acknowledged the wrestling company. The Fanatics CEO said:

“WWE is one of the most widely admired sports and entertainment properties worldwide, and it made perfect sense to activate many parts of our Fanatics global platform to create a first-of-its-kind, all-in fan experience. From e-commerce and licensed merchandise to trading cards and more, we’re going to offer up an incredible set of capabilities to help WWE’s passionate fans worldwide celebrate their favorite Superstars, marquee events and the WWE brand overall.”

Exclusively, Fanatics Collectibles will become the provider of WWE’s physical and digital trading cards.

At the time of writing, WWE stock was up 2.44% in after-hours trading to $62.49. The company has been pulling in gains over the past year, surging 9.03%. While the professional wrestling company has jumped nearly 24% since the year began, it has also grown by 24.57%. Over the past month, WWE has added 2.78% and another 0.305 in the last five days. 

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