Place/Date: Slovenija - November 21st, 2017 at 9:13 am UTC · 4 min read
According to Dun & Bradstreet, there are over 235 million companies worldwide. They range from businesses such as online stores and e-commerce, to telcos, insurance companies, banks, pharmaceutical companies, automotive etc. The majority of them are selling products or services to the end consumer (i.e. B2C) and they use Internet as an important sales channel.
There are two major problems for these B2C businesses. First they don’t have enough traffic and even more important they don’t know who their web visitors are – i.e., what are their characteristics, such as gender, age, income level, purchasing habits, what they are interested in, the food they like, the problems they have, the emotions they feel (i.e. demographic and psychographic characteristics). This is critical for their success, growth and even survival.
Companies are forced to order expensive advertising campaigns in order to drive visitors with clearly defined characteristics to their websites. However, they still cannot proactively engage with their visitors, as they do not know their characteristics in real-time.
BehaviourExchange offers a permanent solution to this problem. Businesses will know who their visitors are 24 hours a day, 365 days a year. Furthermore, they will know their visitor’s demographic characteristics and interests. The technology will enable websites to adjust their content in real time to every single visitor in order to meet their needs.
Every single visitor will see different content, products or services when visiting a certain website. Based on that information the website operator will tailor the interaction with visitors in a way that will more likely lead to desired action (e.g. the purchase of a product or service). This is a huge opportunity for digital advertising market that could benefit tremendously from getting real-time information about website visitor.
BehaviourExchange developed the technology that utilizes massive quantities of visitor behaviour information (true Big Data). All this information is ran through sophisticated artificial intelligence models to create high-quality user profiles. The models make use of different aspects of visitors’ habits, such as demographic characteristics and interests beside visiting frequency, time of day, day of the week, time spent, the content they read, etc.
Services that BehaviourExchange offer will be introduced to crypto world with new BEX token cryptocurrency. With Blockchain technology, BEX will decentralize systems of Big Data profiling in order to expand the websites network and the number of personal profiles much faster so the service will be offered to millions of companies worldwide.
The BehaviourExchange platform connects three parties in a smart and unique way: web visitors, websites and B2C businesses and provides each of the parties with unique benefits:
With the help of Blockchain technology and its own cryptocurrency BEX, BehaviourExchange will offer everything that Google and Facebook are offering to advertisers around the Globe. And even more. BEX will offer this kind of service to all companies 24/7 for a moderate monthly fee. Our focus is not only on advertising, we aim to revolutionize the way companies are doing business. We will leverage Blockchain technology to fuel our growth and create a multi-billion dollar business.
BehaviourExchange will revolutionize the way companies are doing business and will leverage Blockchain technology to fuel its growth and create multi-billion dollar business.