The key to the delightful success of BlockEx digital asset exchange platform (DAxP) turns out to be transparency and standardization it brings to ICO marketing by operating alike the conventional financial securities market.
The platform gains a reputation for its friendly interface that traders are familiar with and can easily navigate though. As a part of it, BlockEx promises to provide customers with only feasible and secure startups that has been put through numerous checks and balances before being added to the exchange.
BlockEx CEO Adam Leonard comments on the process of verifying digital assets: “In some cases, an ICO has checked all the boxes, and we still took a pass. The very final test, the very last question we ask ourselves before saying yes to a company doing an ICO or token offering is ‘would we sell this to our mothers.’ Even if the company checked all the boxes, if we would not let our mothers buy it, it won’t go on the platform.”
He also has mentioned that BlockEx forces all ICO issuers to subscribe to a set of governance guidelines that the company has adopted from its regulatory business plan. Moreover, the BlockEx team on a daily basis collaborates with third-party accountancy firms and fiduciaries that help with four-eyed checks of smart contracts. The due diligence process continues with a technical review of the startup.
On Friday 26 January, BlockEx announced over $24M being raised in presale and institutional investment. According to the company’s report, collected funds have come from accredited token buyers in a private sale. The token buyers included individuals, cryptocurrency hedge funds, family offices, and institutional investors for equity purchase.
On the following day, a panel of top professionals from some of the most respected companies like the London Stock Exchange, EY, Lloyds Banking Group and Innovate Finance selected BlockEx as one of the 100 most influential FinTech companies. They aimed to create a list of 100 most promising FinTech companies 2018″ set to raise the bar, drive innovation and provide real solutions to the problems that lie ahead”. BlockEx was granted with the honor of being on this list.
At the moment, BlockEx has made the decision to extend the pre-sale for its token DAXT (Digital Asset Exchange Token) that is an ERC223 utility token. It can be used to guarantee an allocation of the curated, compliant ICOs available in the BlockEx ICO market.
The end date for the private sale will now be Friday the 9th of February. The end date for the general sale is Monday the 26th of February. The company describes the decision as willingness to meet meteorically increased demand and wish to give more people the opportunity to participate in the general sale.