By
Steve Muchoki
April 29th, 2024
Lamborghini’s success in recent years can be largely attributed to the strong performance of its Urus SUV, which has played a pivotal role in the Italian automaker’s expansion.
Luxury sports car manufacturer Lamborghini is gearing ready for a spectacular year ahead with respect to its projected sales. With its sights set on breaking records, the Italian automaker’s CEO Stephan Winkelmann has boldly proclaimed that the company could sell a staggering 10,000 cars in 2023.
“It is not something we are obliged to achieve, but it’s important to show what the health of the company is and how big (clients’) willingness to buy our cars is,” Winkelmann said in a statement.
Lamborghini Sales Forecasts: Successful H1 Driver
This optimistic projection comes as Lamborghini celebrates a successful first half of the year, reporting remarkable increases in both profit and revenues. According to reports from Reuters, the company recorded a total of 5,341 car sales between January and June, marking an impressive 4.9% increase compared to the same period in the previous year.
The brand, which is a subsidiary of Germany’s Volkswagen Group (ETR: VOW3) reported a remarkable 6.7% increase in revenues, reaching an impressive 1.42 billion euros. Furthermore, Lamborghini’s operating income soared to a record-breaking 456 million euros, marking a remarkable 7.2% rise.
The United States stood out as Lamborghini’s largest single market among the various regions contributing to this outstanding growth. With a total of 1,625 car deliveries during the first half of the year, the American market has demonstrated a strong affinity for the brand’s iconic vehicles.
Lamborghini’s success in recent years can be largely attributed to the strong performance of its Urus SUV, which has played a pivotal role in the Italian automaker’s expansion. Priced at around 200,000 Euros ($219,900) before tax, the Urus has proven to be a game-changer for Lamborghini.
Over 9,200 vehicles delivered in 2022 demonstrated the automaker’s capacity to adapt and diversify its product offers while maintaining the exclusive and iconic characteristics that define the brand. On the other hand, its rival, Ferrari NV (BIT: RACE) shipped more than 13,200 cars last year.
Lamborghini Moves towards an Electric Future
Following its optimistic outlook, Lamborghini has announced an ambitious investment of 1.9 billion Euros to shift towards hybrid and electric vehicles by 2027.
Remarkably, Lamborghini introduced its first plug-in hybrid model, the Revuelto, earlier this year. This addition to the lineup complements the existing Huracan 10-cylinder sports car and the highly successful Urus SUV.
Looking ahead to the future, Lamborghini is also setting its sights on launching its first fully-electric model in 2028. While this is three years after the promised debut of Ferrari’s electric vehicle, Lamborghini’s CEO Winkelmann, is resolute in prioritizing the company’s readiness and ensuring it enters the Electric Vehicle (EV) market at the opportune moment.
Following the electric model’s debut, Lamborghini aims to introduce a battery-powered version of the Urus in 2029.
Lamborghini’s Crypto Connection
Meanwhile, a new wave of speculation is emerging, suggesting that the interest in Lamborghini in the crypto space and the upcoming Bitcoin halving could potentially lead to a surge in vehicle sales.
As Bitcoin enthusiasts speculate on potential price surges, it’s not far-fetched to wonder if this excitement could inadvertently spill over into the realm of the luxury car that successful crypto investors cherishes.
While “When Lambo” may remain a fun joke in the crypto community, it underscores the intersection of two dynamic industries and the allure they hold for enthusiasts worldwide. As both luxury automotive and crypto markets continue to evolve, who knows what intriguing crossovers and captivating stories await on the horizon?