Meta’s New Social App Threads Surpasses 100M Users in One Week

UTC by Chimamanda U. Martha · 3 min read
Meta’s New Social App Threads Surpasses 100M Users in One Week
Photo: Depositphotos

The launch of Threads came at a time when social media enthusiasts were seeking out better alternatives to Twitter due to the newly introduced limitations on the app.

Meta’s newly launched social app Threads has achieved a remarkable milestone in less than a week, surpassing 100 million users. The text-based conversational platform, positioned as a competitor to Twitter, was officially launched on July 6 and immediately made available to Android and Apple users around the globe. The newly launched social platform based on Instagram has gained significant traction despite facing criticism from Elon Musk, the CEO of Tesla and owner of Twitter.

The billionaire Tesla and SpaceX founder has publicly expressed negative opinions about Threads in an effort to demarket the new app. Musk’s criticism of the newly launched social app has taken various forms, including a lawsuit against Meta CEO Mark Zuckerberg, accusing the company of copying Twitter’s features.

Despite Musk’s efforts to undermine Threads, the app has witnessed an impressive surge in sign-ups and user engagement. According to Zuckerberg, the app attracted approximately two million users within two hours of its launch last week. Within 24 hours, Threads saw around 30 million users exploring and engaging with the platform.

Threads 100M App User Achievement Surpasses ChatGPT and Tik Tok Growth

The platform has now recorded 100 million users worldwide in less than one week of launch. The app’s emphasis on text-based communication and real-time interactions has struck a chord with users seeking an alternative to image-centric platforms. However, Thread’s success can be attributed to its integration with Instagram, a photo-and-video sharing platform owned by the Meta Platform, leveraging its massive user base of around 1.6 billion individuals outside the European Union.

The platform’s accelerated growth and achieving 100 million users within its first launch week surpassed the growth rates of other popular consumer platforms such as ChatGPT and TikTok. Before the launch of Threads, OpenAI’s ChatGPT was the fastest-growing app, reaching 10 million daily users within 40 days and 100 million monthly users in less than two months of launch. However, the AI tool has been overtaken by Threads.

While the app has achieved remarkable success within its first week, challenges lie ahead. The platform still lacks certain features that users have come to expect from social media apps, such as support for ActivityPub and direct messages. Meta has acknowledged these limitations and is actively working to address them, aiming to enhance the user experience and retain the growing user base.

Twitter User Base Declines as Users Seek Other Alternatives

Meanwhile, the launch of Threads came at a time when social media enthusiasts were seeking out better alternatives to Twitter due to the newly introduced limitations on the app. Earlier this month, Elon Musk, the current owner of Twitter, announced daily post restrictions for verified, unverified and new accounts on the popular platform. The news prompted users to explore other options.

Last week, Coinspeaker reported that platforms like Bluesky experienced a surge in traffic due to the new Twitter view limit. Former Twitter CEO Jack Dorsey launched the social media app after he sold the platform for $44 billion last year to Musk.

In May, a new study published by Pew Research Center found that most Twitter users in America have taken a break from the app in the past year. According to the report, approximately 60% of Americans on Twitter stopped using the platform.

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