PGA Tour Signs Multi-Year Deal with Autograph for NFT Platform 

PGA Tour has collaborated with Tom Brady’s non-fungible token (NFT) marketplace Autograph to help the golf tour organizer develop its own NFT platform. The PGA Tour is now the latest sport-oriented organization to make its debut in the NFT industry. However, no sporting league has inked a deal with Autograph. Many of them have signed multi-year agreements to roll out NFTs. For example, the National Basketball Association (NBA) and the National Football League (NFL) have long-term deals on the NFT marketplace with Dapper Labs. Similarly, Major League Basketball (MLB) is currently in an NFT relationship with Candy Digital.

PGA Tour Chief Legal Officer and EVP, Licensing Len Brown expressed his excitement over the new deal with Autograph. He stated:

“The PGA TOUR is excited to work with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the sport’s history. The TOUR is continuously looking for innovative ways to engage fans to bring them closer to the game and their favorite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”

PGA Tour and Autograph Partner to Launch Golf-Focused NFT Platform

Announcing the new partnership with Autograph, PGA Tour said it “redefines fan experience through digital collectibles, content and activations featuring the world’s best golfers.” The golf tour organizer added that fans will now be able to own a token of its storied history. Under the deal, the organization will create officially-licensed digital golf collectibles. Fans can collect and own NFTs featuring the best PGA Tour golfers globally. In addition, collectors will have the opportunity to earn rewards. These rewards could include in-person and onsite experiences, access to exclusive digital, and other program benefits. PGA Tour and Autograph will work together to create NFT content from the PGAs archive. This includes Tour competition imagery, video, data, and others.

Works are in progress towards the launch of the NFT platform by early next year. Although Autograph had never doubled up with any sporting league, the NFT company had boarded big names like Tiger Woods. Others include skateboarder Tony Hawk, gymnast Simone Biles, professional tennis player Naomi Osaka, and more. Woods noted his excitement over the new relationship between Autograph and the PGA Tour. The professional golf player believes that the partnership will create a connection between players and fans. Autograph co-founder and co-chairman Richard Rosenblatt acknowledged the PGA Tour as its first professional league on its partners’ list.

“Over the last year, we have defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they have across sports, music, and entertainment and each other. We look forward to unlocking new potential and offering our community exclusive access to the PGA TOUR team through partnership,” added he.

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