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Puma to Join Metaverse Trend with Own Initiative

UTC by Oluwapelumi Adejumo · 3 min read
Puma to Join Metaverse Trend with Own Initiative
Photo: Unsplash

While Puma’s decision to sign in to the metaverse comes with an element of surprise, it is not the first one in the industry.

Puma has submitted trademarks marking their intention to enter into the metaverse. According to the reports, the giant retail company intends to include virtual products as part of its catalogue and targets local as well as international customers.

The official launch date however remains unknown as Puma is yet to disclose any information about the digital products to be retailed. 

Under the filed trademark, the design company has committed to providing an intuitive website together with PC application software. 

Per reports by Blockworks, among the services customers are bound to enjoy include virtual reality games and related entertainment modes.

Quoting Josh Gerben, “Puma’s offerings will include online but non-downloadable virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, accessories, digital animate and non-animated designs and characters, avatars, digital overlays, and skins”. 

It was also added that the company was looking to bring in a managing partner to coordinate with Web3 companies.  Candidates are expected to be conversant with all things DAOs, NFTs, and the metaverse at large. 

Josh, who is a trademark attorney working with the Gerben Intellectual Property, also sighted in the trademark that the catalogue features would be used explicitly within the digital space. 

Reports suggest that the company could benefit from its athletic library featuring the likes of LaMelo Ball, Mikey Williams, and Deandre Ayton, among others who would be instrumental in drawing Puma’s youthful market to the Metaverse. 

Puma Follows A New Metaverse Trend in the Clothing and Design Industry

While Puma’s decision to sign in to the metaverse comes with an element of surprise, it is not the first one in the industry. The design company comes third after rivals like Nike and Adidas embraced similar trademarks in 2021. 

Adidas Design Company first entered the metaverse with their NFT launch and has since obtained a portion of the digital space within The Sandbox. The Sandbox is an ETH-based decentralized non-fungible token gaming metaverse. The design company has aspirations to celebrate original and new-age concepts. 

Adidas Originals’ marketing and communications vice president explained that the company is taking the front-row seats in the Metaverse’s creative arena. According to Erika Wykes-Sneyd, this is an unavoidable direction for Adidas Originals as the company has always envisioned an adventurous world with endless possibilities. 

The United States Patent and Trademark Office also records the swoosh filing similar trademarks for the logos of different brands, including but not limited to “Nike”, “Jumpman”, and “Air Jordan”. 

Beyond that, the footwear manufacturing company, Nike, has also held job postings under the Virtual Material Designer I, Virtual Material Designer II, and Footwear titles. 

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