By
Tolu Ajiboye
April 24th, 2024
The new platform dedicated to US investors is already open to waitlist users with the full launch scheduled for the next couple of months.
Digital currency trading platform Crypto.com is expanding its global footprint with the next stop being the United States of America. The Crypto.com push into the US is in its initial phase as confirmed in a statement shared by the trading platform.
The exchange’s initial product offering is targeted at institutional investors in America, with the subsequent rollout for retail investors.
“We are excited to be expanding our offering for professional traders to the US,” said Kris Marszalek, CEO of Crypto.com in a prepared statement. “Crypto.com Exchange will support US institutional investors through this initial launch phase. We are looking forward to rolling it out to everyone as soon as possible.”
The new platform dedicated to US investors is already open to waitlist users with the full launch scheduled for the next couple of months. Those who make it to the waitlist will be opened to benefit exclusively features from the platform including exclusive events, rewards, and “cutting-edge market insights.”
Crypto.com Is Becoming a US Native Firm
Crypto.com may be based in Singapore, it has been making a number of moves that have given it considerable visibility in the US. One of the ways it achieved the popularity it is looking at hinged its market entry upon is its cash splash in the Super Bowl advertisement toward the end of last year.
Trailing other mainstream crypto trading platforms, Crypto.com secured a 30 seconds ad spot for $6.5 million, banking on the global audience being enjoyed by the league to showcase the uniqueness of its brand image.
“Going into different sports just allows me to reach everybody where they are. The Super Bowl is just one more step into that, where it’s as mass as you get,” Marszalek told the Wall Street Journal at the time.
The Crypto.com ad featured a younger version of Basketball legend LeBron James talking to his older self. As noted by the trading platform’s executives, the ad theme showcased courage with a reference point for everyone to be courageous in pushing for a financial future that will be characterized by freedom and more.
“At its core, this is really a story about all of us. We’ve all had to make these big courageous decisions that affect our future,” Ben Lay, creative director for Crypto.com said during a behind-the-scenes video teasing the commercial.
The launch of Crypto.com in the US may have to be preceded by a number of regulatory approvals from the Securities and Exchange Commission (SEC), Commodity Futures Trading Commission (CFTC), and the Financial Crime Enforcement Network (FinCEN) amongst others.