Franklin Templeton’s Bitcoin ETF Aims to Win Over Advisors and Investors

UTC by Chimamanda U. Martha · 3 min read
Franklin Templeton’s Bitcoin ETF Aims to Win Over Advisors and Investors
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Franklin Templeton is one of the leading financial services companies in the United States and its primary focus lies in collaborating with financial advisors and wealth platforms to provide solutions to clients. 

As the nascent market for spot Bitcoin exchange-traded funds (ETFs) gains momentum, Franklin Templeton is confident its offering will become the go-to choice for financial advisors and investors.

While BlackRock, Fidelity, and Grayscale currently dominate the market, accounting for 90% of total trading volume, Franklin believes that its unique approach will attract attention from investors.

Understanding Spot Bitcoin ETFs Will Take Time

The company, founded in 1947 is not part of the select group that has seen the lion’s share of trading in spot Bitcoin ETFs. However, the firm remains optimistic about the future, anticipating increased interest as awareness and education about these assets grow.

In an interview with The Block, Roger Bayston, the head of digital assets at Franklin Templeton, said he is confident the firm’s spot Bitcoin ETF will boom once investors understand the newly introduced product in the US market.

“It’s just a matter of time… as education moves forward about how these assets complement and help deliver potentially better long-term solutions alongside other assets in their portfolio,” he said.

He further disclosed that understanding and acceptance of spot Bitcoin ETFs will take time.

Digital Assets Provider of Choice

As Franklin is one of the leading financial services companies in the United States, its primary focus lies in collaborating with financial advisors and wealth platforms to provide solutions to clients.

Bayston believes that as the investment community becomes more familiar with spot Bitcoin ETFs, the firm will emerge as a “digital asset provider of choice.”

Highlighting the challenge of introducing a completely new product, Bayston explained:

“You have a brand new product that has never existed before. These platforms are doing their fiduciary responsibilities to filter through those providers and find differentiations that ensure that their clients have the best long-term results… that’s the process occurring right now.”

Franklin’s Bitcoin Spot ETF Sees $101M in Trading Volume

Despite a slower start compared to other industry giants, Franklin remains optimistic about standing out among its rivals.

The company’s head of digital assets pointed to the firm’s commitment to the crypto industry, including “building inside of the public blockchain community,” as a key differentiator that would make the firm stand out.

He claimed that this involvement gives the firm a unique understanding of the infrastructure that other providers might lack.

Bayston further disclosed that the company’s offering of deep investment services and research across the entire crypto space is another critical differentiator among other issuers.

Meanwhile, in the second week of trading spot BTC ETFs, the product has amassed $14 billion from all the issuers. According to Bloomberg’s latest data, Franklin’s spot Bitcoin ETF has garnered $101 million in trading volume since its inception.

So far, these issuers have accumulated a total of 95,000 Bitcoins.

Funds & ETFs, Market News, News
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