As the Champions League final nears, Paris Saint-Germain has revealed that it has been accumulating Bitcoin since 2024 and continues to hold it.
By Parth Dubey
Editor Julia Sakovich
Updated
3 mins read
As the Champions League final approaches, Paris Saint-Germain (PSG) has officially revealed its long-term Bitcoin treasury strategy. Speaking at the Bitcoin 2025 conference, Pär Helgosson, head of PSG Labs, confirmed that the club began accumulating Bitcoin BTC $103 602 24h volatility: 1.6% Market cap: $2.06 T Vol. 24h: $33.83 B in 2024 and has maintained its position since.
Following the announcement, PSG’s fan token [NC] briefly surged to $2.75, before retreating to $2.58 at the time of writing. Trading volume saw a dramatic 120% spike, reaching $22 million, as the community responded to the club’s bold Bitcoin move.
Notably, Paris Saint-Germain was among the first clubs to launch a fan token and explore NFTs in partnership with platforms like Socios and Chiliz. However, it now stands out as the first football club to openly declare long-term Bitcoin holdings.
Helgosson emphasized that PSG’s Bitcoin investment is part of a broader strategy to engage its 550 million global fanbase, particularly the younger generation. He also mentioned that PSG Labs plans to support Bitcoin entrepreneurs and projects by offering global reach.
The executive added that PSG will collaborate with Bitcoin ventures in launching, listing, fundraising, and scaling globally.
On the 4-hour PSG price chart, the Bollinger Bands are expanding, indicating rising volatility. The token is trading around $2.58 after a sharp rejection near the upper Bollinger Band at $2.85, signaling short-term selling pressure.
A break below the mid-band support (20-day SMA) at $2.64 could push PSG toward the lower band near $2.42.
The RSI stands at 43, showing neutral momentum without yet entering oversold territory. If buyers regain strength, PSG traders could see a price surge above the $2.75 resistance to retest $2.85.
As PSG continues its upward momentum, a new meme coin, Bitcoin Bull ($BTCBULL), is attracting considerable attention due to its distinctive crypto presale model. Notably, the token’s reward system is directly linked to Bitcoin’s price appreciation.
For every $25,000 increase in Bitcoin’s value between $100,000 and $250,000, BTCBULL holders unlock new benefits, including token burns and BTC airdrops. The most significant reward, BTCBULL airdrop, is set for when Bitcoin reaches the $250,000 mark.
The Bitcoin Bull team has already raised over $6.59 million in the BTCBULL presale, nearing its $7.5 million target.
BTCBULL presale details:
This presale is set to conclude in a few hours, after which the team may increase BTCBULL’s value. With Bitcoin continuing its robust rally, early BTCBULL holders are anticipating major gains.
Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article aims to deliver accurate and timely information but should not be taken as financial or investment advice. Since market conditions can change rapidly, we encourage you to verify information on your own and consult with a professional before making any decisions based on this content.
A crypto journalist with over 5 years of experience in the industry, Parth has worked with major media outlets in the crypto and finance world, gathering experience and expertise in the space after surviving bear and bull markets over the years. Parth is also an author of 4 self-published books.
