Please see our report presenting data on the ICO market of 2018, with special emphasis placed on the analysis of movements during May 7-13, 2018.

Information as of May 14, 2018

This report was created by:

This report presents data on the ICO market changes during 2018. Special emphasis has been placed on an analysis of the changes that have taken place in April-May 2018, including over the past week (May 7-13, 2018).

1. General analysis of the ICO market (by week, month)

    1.1. Brief overview of ICO market trends

Table 1.1. Brief ICO market overview, key events, news for the week of May 7-13, 2018

Factors and events

(link to source)

Date of newsDescriptionType of impact
1.                    Telegram Unveils Telegram Passport, the First Service for Its Future Telegram Open Network (TON) [source: Coinspeaker]May 10, 2018The company has launched private testing of the personal data storage service Telegram Passport, which will make it possible to identify users. Telegram Passport can collect the data of passports, foreign travel passports, and driver’s licenses.Favorable

ICO ⇑

 

2.                    Kodak’s Not-Quite ICO to Launch May 21, As the SEC Cracks Down [source: Fortune]May 10, 2018WENN Digital, the blockchain startup that is developing an image copyright management service for the company, has announced that the sale of KodakCoin tokens will begin in the end of May.Favorable

ICO ⇑

 

 

Table 1.2 shows the development trends on the ICO market since the beginning of 2018. Only popular and/or successfully completed ICOs (i.e. ICOs which managed to collect the minimum declared amount of funds) and/or ICOs listed on exchanges were considered.

Table 1.2. Aggregated trends and performance indicators of past (completed) ICOs1, 2

IndicatorJanuary

2018

February

2018

March

2018

April

2018

May 1-6, 2018May 7-13, 2018
Total amount of funds collected, USD million1 6662 7027 1741 085249.8361.8
Number of companies that completed an ICO19595831071619
Maximum collected, USD million (ICO name)100

(Envion)

850

(Pre-ICO-1 TON)

5000

(Petro3)

133

(Basis (previously Basecoin))

35

(SHIVOM)

35

(Solve.Care)

72 (Flashmoni)
Average collected funds, USD million17.528.486.410.115.619.0

Note:
1 Data source: tokendata.io, icodrops.com, icodata.io, coinschedule.com, cryptocompare.com, smithandcrown.com. For some ICOs information may currently be incomplete (for instance, the amount of funds collected). ICOs that collected less than $100,000 were not considered.
2 Including the TON Pre-ICO-1,2 and the Petro ICO.
3 According to the data from the official website of the Petro ICO, Petro sales equaled more than $5 billion, which is equivalent to more than $4 billion euros or $31 billion yuan (http://www.elpetro.gob.ve/#about). However, the data on the amount collected by El Petro from some other sources differ. For example, according to criptomoedasfacil.com, the amount of funds collected cannot exceed $2.3 billion taking into account discounts, the project White Paper indicates $4,387 billion, and other sources mention the $3 billion stated, among others, by the President of Venezuela Nicolas Maduro.
4 The data for 2018 have been updated (date updated: May 13, 2018).

The data for the previous period (since January 1, 2018) have been adjusted to account for the appearance of more complete information on past ICOs. Over the past week (May 7-13, 2018) the amount of funds collected via ICOs equaled $361.8 million. This amount consists of the results of 19 successfully completed ICOs, with the largest amount of funds collected equaling $72 million (Flashmoni ICO). The average collected funds per ICO project equaled 19 million (see Tables 1.2, 1.3).

Table 1.3. Amount of funds collected and number of ICOs

MonthCollected,

$ million

Number of ICOs*Average collected,

$ million

January 20173.770.53
February35.3113.21
March7.341.82
April115.2186.4
May264.22112.58
June649.53319.68
July719.13619.97
August511.24810.65
September914.26813.44
October949.69110.44
November1 1099112.19
December1 611.98618.74
Total, 20176 890.151413.4
January 20181 6669518
February 20182 7029528.4
March 20187 1748386.4
April 20181 08510710.1
May 1-6, 2018249.81615.6
May 7-13, 2018361.81919.0
Total for 2018***13 239.041531.9

* Data source: tokendata.io, icodrops.com, icodata.io, coinschedule.com, cryptocompare.com, smithandcrown.com.
Information on funds collected is not available for all ICOs (information for last week is tentative and may be adjusted). ICOs that collected less than $100,000 were not considered.
** More than 1,000 ICOs were performed in 2017. However, the data for the 514 largest and most popular ICOs, the data of which can be processed, were considered when calculating the total amount of funds collected during 2017.
*** Including TON Pre-ICO-1,2 ($1.7 billion) and the Petro ICO ($5 billion). The data for 2018 have been updated (date updated: May 13, 2018).

Table 1.3 shows that the largest amount of funds was collected via ICOs in March 2018, mainly due to the appearance of major ICOs. The highest average collected funds per ICO was also seen in March 2018.

Figure 1.1. Trends in funds collected and number of ICOs since the start of 2017

weekly-ico-market-analysis-may-7-13-2018-figure-1-1

    1.2. Top ICOs of last week

Table 1.4 shows the ten largest ICOs of the week.

Table 1.4. Top 10 ICOs in terms of the amount of funds collected (May 7-13, 2018)*

Name of ICO***Category**Collected, $ millionDate
1FlashmoniCommodities72May 10, 2018
2HYCONInfrastructure55May 10, 2018
3PATRONSocial Network36May 10, 2018
4DAOstackGovernance30.0May 8, 2018
5BezantCommerce & Advertising27.5May 11, 2018
6Bob TokenIdentity & Reputation18.6May 10, 2018
7Virtue PokerGambling & Betting19May 9, 2018
8PULSARTrading & Investing15.6May 13, 2018
9Traxia Membership TokenFinance13May 9, 2018
10Gron DigitalGambling & Betting12.6May 9, 2018
 Top 10 ICOs*299 
 Total funds collected from May 7-13, 2018 (19 ICOs)*361.8 
 Average funds collected 25.8 

* When compiling the lists of top ICOs, information from the websites tokendata.io, icodrops.com, icodata.io, coinschedule.com and other specialized sources is used.
** The category was established based on expert opinions.
*** Only popular and/or successfully completed ICOs (i.e. ICOs which managed to collect the minimum declared amount of funds) and/or ICOs listed on exchanges were considered. Information may be incomplete for some ICOs (for instance, the amount of funds collected). ICOs that collected less than $100,000 were not considered.

The data for the previous period (May 7-13, 2018) may be adjusted as information on the amounts of collected funds by completed ICOs is finalized.

The leader of the week was the Flashmoni project, which can be assigned to the Commodities category. In second place was HYCON, which collected around $55 million (including $48 million previously during its PRE-ICO and PRIVATE sale, with the rest coming from a crowdsale).

Flashmoni is a project aimed at expanding the possibilities to use cryptocurrencies as a means of payment (in this respect, the project is similar to many other projects from the Payment category), but this project plans to improve the level of stability of financial funds by pegging each unit of the cryptocurrency to physical gold.

In third place was the Japanese project PATRON, which can be assigned to the Social Network category. PATRON is a department store for professionals oriented on social networks, brands, and influencers. The platform promotes the exchange economy between C2C/SNS and social media.

Figure 1.2 presents the ten largest ICOs completed during the past week.

Figures 1.2. Top 10 ICOs in terms of the amount of funds collected (May 7-13, 2018)

weekly-ico-market-analysis-may-7-13-2018-figure-1-2

    1.3. Top ICOs in their categories

The list of top ICOs by category is compiled with due account of the categories of the leading ICOs for the week: Flashmoni, HYCON, PATRON. Major ICOs are traditionally held in the Infrastructure category, therefore even though the HYCON project collected around $55 million, it did not break into the top 10 in the category. Below the top projects in the Commodities and Social Network categories, respectively, are given (Tables 1.5, 1.6).

Table 1.5. Top 10 ICOs in terms of the amount of funds collected, Commodities category

Name of ICOCategory*Collected, $ millionDateToken performance
1PetroCommodities5000April 21, 2018n/a
2FlashmoniCommodities72May 10, 2018n/a
3PecunioCommodities20.5April 19, 2018n/a
4ZrCoinCommodities7.05June 9, 20170.63x
5GoldmintCommodities6.9November 11, 20170.24x
6HellogoldCommodities5.2October 5, 2017n/a
7ZengoldCommodities4.55May 26, 2017n/a
8SmartGoldCommodities4.274April 25, 2018n/a
9Sand CoinCommodities1.7October 18, 2017n/a
10MagmaCommodities1.5May 1, 2018n/a

* When compiling the lists of top ICOs, information from the websites tokendata.io, com, icodata.io, coinschedule.com and other specialized sources is used. The ICO project categories correspond to the information from the website coinschedule.com. If there is no information on the website concerning the project category at the time of compilation of this analytical report, the category is determined by experts.
** The top projects in this category completed in April-May 2018 are highlighted in red.

The Commodities category includes projects that are secured by raw materials. Right now its unquestioned leader in terms of the amount of funds collected is the Petro project. While the Petro project is secured by oil, ZrCoin represents an option for commercial production of synthetic zirconium dioxide, Goldmint positions itself as a cryptocurrency secured by gold, etc.

Half of the projects from the top 10 were performed in April and May 2018, so to date there is still no data on token performance. The projects ZrCoin and Goldmint, performed in 2017, have fairly low token performance indicators (less than 1). For example, the trading volumes of Zengold have fallen since the start of 2018 from $250,000 to $2,000-3,000 per day, and the capitalization of ZrCoin has decreased to $3.2 million.

Figure 1.3.Top 10 ICOs in terms of the amount of funds collected, Commodities category

weekly-ico-market-analysis-may-7-13-2018-figure-1-3

Below we give the ten largest projects in the Social Network category, which includes one of the largest ICOs, the Telegram Open Network (TON). Over the first two rounds in February-March, TON collected $1.7 billion (the third (public) round will not be held). TON is already testing its service for storage of personal data for blockchain platforms, and the following are also planned:

  • TON Blockchain and TON P2P Network. A platform with several blockchains, capable of processing millions of transactions a second, and a network that will be used for access to various TON blockchains.
  • TON Payments. Purchase/sale of goods with secure (guaranteed) mechanisms and anonymous transactions directly in chat. A wallet for storing cryptocurrencies in the messenger. Transfers – exchange of Grams (the TON blockchain cryptocurrency) between users without delays and statements on the origin of the funds.
  • TON Storage. Technology for distributed data storage.
  • TON Services. A platform for outside services, which will ensure access to decentralized applications and smart contracts.
  • TON DNS. This is a service that will make access to the decentralized services as easy as looking at websites in the Internet.
  • TON is also designed to make it possible to integrate with other social networks and applications. A subscription provides access to paid content, a paid channel or group.

Therefore, due to its scope and intention to implement additional areas of diversification in addition to the ordinary social network for communication (messenger), it most likely fits in the category of infrastructure projects.

Table 1.6. Top 10 ICOs in terms of the amount of funds collected, Social Network category

Name of ICOCategory*Collected, $ millionDateToken performance
1KinSocial network100September 25, 20172.79x
2PATRONSocial Network36May 10, 2018n/a
3Sapien NetworkSocial Network20March 21, 2018n/a
4Skrumble NetworkSocial Network16.47May 5, 20181.56x
5SenseSocial Network15November 30, 20170.24x
6CFunSocial Network15December 19, 2017n/a
7Narrative networkSocial Network14.64March 29, 2018n/a
8AdHivesocial network12February 28, 20180.77x
9LUNASocial Network12February 1, 2018n/a
10Ties.NetworkSocial Network9.2October 26, 20170.34x

* When compiling the lists of top ICOs, information from the websites tokendata.io, com, icodata.io, coinschedule.com and other specialized sources is used. The ICO project categories correspond to the information from the website coinschedule.com. If there is no information on the website concerning the project category at the time of compilation of this analytical report, the category is determined by experts.
** The top projects in this category completed in May 2018 are highlighted in red.

At present, all projects from the top 10 in this category have a token performance indicator of 0.34x to 2.79x. The leading project, Kin, can be considered one of the most successful exchange listings, as this project has a current token price to token sale price ratio of 2.79x. When considering this indicator, it is important to remember that the Kin ICO was completed on September 25, 2017, i.e. the 2.79x growth took place over approximately six and a half months. The market capitalization of Kin is currently $275.5 million.

Figure 1.4. Top 10 ICOs in terms of the amount of funds collected, Social Network category

weekly-ico-market-analysis-may-7-13-2018-figure-1-4

During the analyzed period (May 7-13, 2018) at least 19 ICO projects were successfully completed, each of which collected more than $100,000, with the total amount of funds collected exceeding $360 million. Last week’s leader was the Flashmoni project, which collected $72 million. The total amount of funds collected by a number of ICOs failed to reach even $100,000 (the information for some projects is still being finalized).

Annex – Glossary

Key termsDefinition
Initial coin offering, ICOA form of collective support of innovative technological projects, a type of presale and attracting of new backers through initial coin offerings (token sales) to future holders in the form of blockchain-based cryptocurrencies and digital assets.
Token sale price

Current token price

Token sale price during the ICO.

Current token price.

Token rewardToken performance (current token price ÷ token sale price during the ICO), i.e. the reward per $1 spent on buying tokens.
Token return (see token reward) Performance of funds spent on buying tokens or the ratio of the current token price to the token sale price, i.e. performance of $1 spent on buying tokens during the token sale, if listed on an exchange for USD.
ETH reward – current dollar value of $1 spent on buying tokens during the token saleAlternative performance indicator of funds spent on buying tokens during the ICO or the ratio of the current ETH price to its price at the start of the token sale, i.e. if instead of buying tokens $1 was spent on buying ETH at its rate at the start of the token sale and then it was sold at the current ETH price.
BTC reward– current dollar value of $1 spent on buying tokens during the token saleSimilar to the above: Alternative performance indicator of funds spent on buying tokens during the token sale, i.e. if instead of buying tokens $1 was spent on buying BTC at its price at the start of the token sale and then it was sold at the current BTC price.
Token/ETH rewardThis ratio describes a market participant’s economic benefits and disadvantages resulting from buying tokens during the token sale relative to buying ETH. If the result is over 1, the market participant spent his funds more efficiently on buying tokens than if he were to have spent his funds on ETH.
Token/BTC rewardThis ratio describes the market participant’s economic benefits and disadvantages resulting from buying tokens during the token sale relative to buying BTC. If the result is over 1, the market participant spent his funds more efficiently on buying tokens than if he were to have spent his funds on BTC.

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